Abstract
ABSTRACTThis study aims to investigate the mediating impact of green innovation (GI) on the relationship between green knowledge sharing (GKS) with sustainable business performance (SBP) and sustainable competitive strategy (SCA). Furthermore, we investigate the moderator effect of green organizational culture (GOC) on the relationship between GKS and SBP. A conceptual model structured with six hypotheses that are tested through articulated study, the study with an empirical approach is developed and applied to 350 questionnaires of middle‐level managers in Bangalore city and rural areas. The results of the study indicate that GKS has a significant impact on SBP and SCA. While GOC plays an insignificant moderator role on the relationship between GKS and SBP. In contrast, GI plays a positive mediation impact on the relationship between GKS with SBP and SCA. In addition, GS has a positive impact on SCA.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callSimilar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
