Abstract

The relation between college students' entrepreneurial intention and college entrepreneurial education has long been concerned. Entrepreneurial alertness is the psychological basis for entrepreneur to identify entrepreneurial opportunities. Entrepreneurial intention and entrepreneurial alertness are two key focuses in entrepreneurship research. It is of great significance to explore and investigate the role of entrepreneurial alertness in arousal process of entrepreneurial intention by entrepreneurial education.However, there are very few researches reported on the relation among entrepreneurial education, entrepreneurial alertness and entrepreneurial intention. Entrepreneurial education was measured by theBenefits from EntrepreneurialEducation Programes(BEEP). By collecting data (N=672) from colleges and universities in Zhejiang and Fujian where entrepreneurship is relatively active in China, empirical study was carried out to investigate the relation among the three variables.. The results showed that:entrepreneurial alertness plays a significant mediating and regulating role between entrepreneurial education and entrepreneurial intention. The cultivation of entrepreneurial alertness should be a key purpose of entrepreneurial education. Finally, this paper presents discussion on how to conduct targeted entrepreneurial education in order to guide college students' entrepreneurship more efficiently.

Highlights

  • Innovative entrepreneurial activities are crucial for transforming scientific technology into productivity and can promote economic restructuring as well as generate new economic growth points (Schumpeter, 1936)

  • In order to test the discriminant validity between the key variables "entrepreneurial education," "entrepreneurial alertness," and "entrepreneurial intentions," and the measurement parameters of each variable scale, this study used AMOS 24.0 for confirmatory factor analysis of key variables

  • According to the survey data of the university students in the Chinese provinces of Zhejiang and Fujian, this paper draws the following conclusions: First, there are no significant differences in the level of entrepreneurial intentions between genders and specialisations, but there is between regions; Second, the entrepreneurial education has a significant impact in promoting both entrepreneurial alertness and entrepreneurial intentions; Third, entrepreneurial alertness has a partial mediating effect between entrepreneurial education and entrepreneurial intentions, and enhancing entrepreneurial alertness will lead to generating higher entrepreneurial intentions; Fourth, entrepreneurial alertness moderated the promotion effect of entrepreneurial education on entrepreneurial intentions, and high alertness can amplify the promotion effect of entrepreneurial education on entrepreneurial intentions

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Summary

Introduction

Innovative entrepreneurial activities are crucial for transforming scientific technology into productivity and can promote economic restructuring as well as generate new economic growth points (Schumpeter, 1936). The number of college graduates in China from 2014 to 2017 reached 7.27 million, 7.49 million, 7.56 million, and 7.95 million respectively, continuously hitting record highs. This is followed by the aggravating employment pressure. Practical examples of the developed countries in the West have shown that innovative entrepreneurial activities can create a significant number of new job opportunities. With the goal of encouraging college students to be entrepreneurial, it is necessary to study how to better promote entrepreneurial education

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