Abstract
Activating college students' entrepreneurial intentions through entrepreneurial competitions is an important means of cultivating innovative talents, but few studies have explored how the failure of entrepreneurial competitions affects entrepreneurial intentions. A questionnaire survey was used to investigate the entrepreneurial intentions of 596 finance and economics college students and found that: ①After the failure of the entrepreneurial competition, the enthusiasm of the competition, the school's innovative atmosphere, and entrepreneurial ability stimulate the entrepreneurial intentions of college students; ②Fear of failure and the number of failures inhibit the entrepreneurial intentions of college students; ③Competition passion and school innovation atmosphere can alleviate the inhibitory effect of fear of failure on college students' entrepreneurial intention. In addition, the number of entries and the level of participation effort have no effect on the entrepreneurial intention of college students, but the level of participation effort improves the entrepreneurial ability of college students. The research conclusions inspire colleges and universities to strengthen the high-quality promotion of entrepreneurship competitions, improve the effect of "promoting innovation through competition", pay attention to the negative impact of failure of entrepreneurship competitions on students, create a good innovation atmosphere, enhance students' enthusiasm for participating in competitions, and explore the innovation and entrepreneurship education training of financial and economic college students new mode.
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