Abstract
This study applies “channel repertoire” to information sources. Interviews were conducted with 251 residents of Pullman, Washington, and Moscow, Idaho, in which respondents were asked to assess how interested they were in two topics (sports and what's going on in the community) along with how useful traditional media sources (tv, radio, etc.) and technologies (VCR, PC, etc.) were for information about each source. Based on a regression that controlled for demographics, separate repertoires were found for each topic. Sports had only a traditional media repertoire that consisted of tv and newspapers while what's going on in the community had a combined traditional and technology repertoire of newspapers, radios, personal computers, and cellular telephones.
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