How Do Platform Multinational Corporations (PMNCs) Address Emerging Challenges in the Global Landscape? A ‘READ’ Framework

Abstract

The prevalence of platform-based multinational corporations (PMNCs) has been increasing, and these businesses are encountering several growing challenges. These challenges include the dynamics and diversification of the global Regulatory context (R), the evolution of platform Ecosystems as innovative organization forms (E), the emergence of Artificial intelligence technologies as a new capability (A), and the introduction of Data as a novel resource (D). A ‘READ’ framework is proposed to guide the research of PMNCs based on four dimensions. This framework aims to enhance comprehension of the challenges faced by PMNCs within the global context and to offer direction for future research endeavors.