How can winter tourism adapt to climate change in Saxony’s mountains?

Abstract

This study deals with regional climate change in five low mountain areas in Eastern Germany and assesses the awareness of tourism professionals towards climate change, its impact on winter tourism and adaptation options. Favourable conditions for winter tourism decreased over the last decades in the Saxon low mountain ranges. A change from predominantly snow-based to a wider variety of winter tourism options appears indispensible as climate models project continuing warming. Diversifying touristic options provides opportunities to develop new business fields and to attract new target groups. This paper reveals obstacles and opportunities to adapt and develop winter tourism in the central European low mountain ranges and to increase the competitiveness of regional tourism. A survey explored the current awareness of representatives of most of the Saxon downhill skiing areas and of selected winter tourism municipalities towards climate change and its implications on their business. Awareness is essential to successfully implement adaptation measures. About half of the interviewees were not aware of the regional changes in natural snow conditions projected for the next 15–20 years. Nevertheless, the majority recognized climate change as a serious issue. Yet, stakeholders repeatedly emphasized their uncertainty about related scientific facts. They attributed their perception to mass media reports that suggest a lack of scientific consensus on climate change issues. Adaptation options for slope-based and general winter tourism are developed and presented, involving ideas of the interviewees. To successfully move towards adaptation, supply and marketing of alternative offers need to be strengthened. A survey of tourist expectations is planned to ensure a successful implementation of new (winter) touristic offers in the Saxon mountains.