Abstract
Examining how faith-based organizations engage with local communities during mega-sporting events offer unique opportunities for positive social initiatives different from ordinary outreach. Our investigation of the 2012 London Olympic Games reveals how, consistent with ecumenical aims, this mega-sporting event provided outreach opportunities for local religious and para-church organizations to meet their community's needs through relational meetings, consistent with the virtue of hospitality. Our findings detail that while mega-sporting events are fraught with moral and social issues, often disrupting the infrastructure of the host city had the event not happened, these outreach efforts also would not have occurred. Our findings and discussion reveal how faith-based organizations can provide communities with vital resources and positive social support through relational meetings before, during, and after the Games come to town.
Published Version
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