Abstract
Libraries provide readers' advisory services to young people to foster reading for pleasure. The Booktok community on TikTok is a resource that can be drawn upon to support promotion of books with this demographic. A hybrid content analysis of 116 TikTok videos explores presence of hashtags, authors and books, and recurring themes promoted in Booktok videos. Popular hashtags build community and promoted authors and books are a small and select group. Young people use Booktok to provide recommendations, explore reader experience and emotional response, generate reader community and identity, discuss fictional characters and places, develop and promote writing, and discuss personal library management and being a reader in the family. Libraries' reader advisory services for young people can use these findings to employ language of the discourse community for insider signposting of the library's physical space and give greater primacy to the emotional response evoked by books and reading.
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