Abstract
Notwithstanding the potential of big data analytics technology for alliance management, there is a lack of understanding of how such digital technology influences alliance relationship stability (ARS). Drawing on the information technology-enabled organizational capabilities (IT-enabled OCs) perspective, this study empirically verifies that big data analytics promotes ARS and risk management capability. Moreover, market risk management capability (MRM) enhances ARS, and data quality moderates the relationship between big data analytics usage (BDU) and MRM. This research reveals the impact mechanism of BDU on the ARS. Implications for management and future research are presented as well.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
