Abstract
A close investigation is required on the fundamental instruments of an establishments’ big data analytics usage. This research paper mainly addresses how is an organizations’ value creation affected due to big data analytics usage, what is big data analytics, and what are its key antecedents in an organization to understand the aspects that influence the actual usage of big data analytics. Hence, the technology, organization, and environment framework are used. The review data collected from Indian founded corporations confirm that: organizational value creation is significantly affected by big data analytics usage in that organization; organizational BDA usage is indirectly influenced by environmental factors, technological factors, and organizational factors through top management support. Collectively, this research study will guide the business managers on the usage of big data analytics, and a theory-based comprehensive analysis of big data analytics usage and its key antecedents.
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