Abstract
This article assesses the housing value patterns and the impact of socio-demographic characteristics on housing value orientation. With a paired-comparison format which included family, personal, economy, and social value statements, two popular housing value patterns were identified based on ranking orders: “FEPS” (family-economy-personal-social) and “FPES” (family-personal-economy-social). When a paired comparison of the statement of economy and personal values was used for determining the housing value orientation, 57.5 percent selected the economy value and 42.5 percent selected the personal value. Generally, rural residents were economy value oriented, while urban residents were personal value oriented. Income and education appeared as positive factors impacting on personal value orientation.
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