Abstract
COVID had strongly impacted the tourism sector. According to the ministry of Europe and foreign affairs, the sector saw a decline of almost 50% in international tourism revenues generated in the first 7 months of 2020. The restrictions imposed on travel and closure of borders to reduce the number of active COVID-19 cases caused several hotels to be closed or rethink their management methods to survive. The aim of this case study is first, to understand the impact of this health crisis in France and to list the different strategies used in the literature review to overcome COVID-19 impact. Second, the study focuses on Accor group in France, the dilemma they faced, and the different strategies put in place to bounce back from the crisis and support change. This study demonstrates that alternative strategies and change processes can be used in times of crisis to survive and remain competitive.
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