Abstract
Nowadays, hotels and resorts industry in Australia is facing more challenges due to aggressive competition. This paper will use Porter’s Five Forces to examine profitability for hotels and resorts industry in Australia. The study shows that Internal rivalry and substitutes will wound the profit of the hotels and resorts industry in Australia while bargaining power of supply is low now. Therefore, supplier power can’t cut the profit. And the barrier of entry protects the revenue to some degree. In the future, the bargaining power seems getting stronger.
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