Abstract
ABSTRACTCollege athletic competitions draw spectators increasing demand hotel stays during home games. The current study focuses on demand for hotel rooms generated from home games for college football. The current study uses ten-year hotel revenue data from STR for a major campus town with a nationally ranked NCAA football team. This study followed a two-tier approach regarding the location of the hotel with reference to the stadium. Primary Zone defined as a three-mile geographic zone around the football stadium; Secondary Zone defined as an area between 3 and 20 miles from the stadium. Results from this longitudinal study indicated NCAA football rankings have a significant effect on hotel ADR and Occupancy rates. Interestingly win and loss records of football teams have no effect on hotel ADR and Occupancy. As expected, in the Primary Zone (3 miles from stadium), hotels experience higher ADR and Occupancy during home games. However, this effect gradually fades as the distance to the hotel from the stadium increases.
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