Abstract
ABSTRACT Magazines represent a site for cultural contestation, reconciliation, and alienation in visual culture. Adopting social semiotics and cultural discourse perspectives, this study examines the visual representation of two images of the first model to appear in modest swimwear in the 2019 Sports Illustrated swimsuit issue featuring burkini-clad, Halima Aden as a holistic cultural discourse. The findings reveal that the production of these images deploy semiotic affordances to construct cultural harmony, diversity, and co-existence while deconstructing ethnocentrism. This study contributes to the formation and empowerment of cultural voices and identities of marginalized, developing communities to foster cultural homogeneity rather than division.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
