Abstract
As a doctrine informing social change, liberalism is typically assumed to create a pedagogical context for reading and analyzing the essence and sense of educational practices. It is an official Polish transformation ideology, educational change included. This paper claims liberalism to be a mere declarative ideology; in reality the basis for social practices, also those related to education is neoliberalism. This means that the core value and aim of education (including higher education) is to shape an identity conforming to the free market system. As a result, radical market ideologies inform educational practices and procedures, a mechanism which A. Giroux calls the terror of neoliberalism and states it aims at colonizing the minds and producing people with market-determined characteristics. Such a mechanism is grounded in the conception of a human being called homo oeconomicus.
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