Abstract
The narrative of homeownership for all citizens is a uniquely American story. Narrative economics is a field that studies the spread of stories to explain economic fluctuations. We quantitatively examine the relationship between the American housing narrative and the run-up in home prices experienced since the Great Recession in the United States. We rely on a natural language processing (NLP) framework to measure the sentiment associated with the narrative. We then use a panel vector autoregression to empirically model the relationship between home prices and homeownership sentiment in the United States. We find that sentiment related to the American homeownership narrative is an important factor in explaining movements in home prices even after taking into account the economic factors typically thought to explain home price fluctuations. Though others have examined the role of sentiment in markets, our study is the first to empirically measure the American homeownership narrative. While this is a narrative promoted at the national level, future research might examine whether sentiment related to homeownership varies across this diverse nation.
Highlights
It’s a Wonderful Life is a classic American Christmas tale that is widely considered to be one of the best films of all time
This paper reports the results of a quantitative examination of the relationship between the American housing narrative and the run-up in home prices experienced since 2010 in the United States
In order to measure what matters to people and moves markets, we used narrative economics, a field that studies the spread of stories to explain economic fluctuations
Summary
It’s a Wonderful Life is a classic American Christmas tale that is widely considered to be one of the best films of all time It portrays the struggles of George Bailey, a building and loan banker, who sacrifices his dreams to help those in his community achieve the American Dream of homeownership. The stories we tell are not valued purely as entertainment, and mold how we think about the world. Storytelling, as in this film, is a uniquely human activity, distinguishing humans from other species (Shiller 2017). As George Bailey’s story attests, owning a home in America signifies success for the family and the nation
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