Home Industry As A Family Economic Defense Strategy During The Covid-19 Pandemic

Abstract

Every family or head of household needs to have a strategy that can help maintain their economy, especially during a pandemic like today. The author sees home industry activities as one of the strategies carried out by the community in the village of Samangraya, Cilegon city to maintain the family economy during the pandemic and also the application of restrictions on community activities or PPKM. Even though they have the same object with previous studies, the location and conditions in this study are different because this research was written in conditions of the Covid19 pandemic. The purpose of this study is to find out how the home industry can maintain the family economy and what strategies are used to maintain its home industry in the midst of intense market competition. The author uses a descriptive qualitative method using purposive sampling by observing and interviewing 9 home industry entrepreneurs. From this research, it can be concluded that the home industry is a strategy that can be used to maintain the family economy during the COVID-19 pandemic.