Abstract
Domestic and tourism pro-environment behaviors (PEBs) are often found to be related. While pro-environmental behavior in the domestic context is well-studied, virtually no research has examined consistency in PEBs across domestic and tourism contexts. Here, we examined potential consistency and spillover effects between PEBs in domestic and tourism contexts using at 717-participant questionnaire study dataset, analyzed using Partial Least Squares Structural Equation modeling (PLS-SEM). We also considered potential mediators and moderators of these relationships. The results show significant positive relationships between domestic PEBs and tourism PEBs, with environmental attachment and pro-environmental identity positively related, and moral licensing beliefs negatively related, to consistency between PEBs in both contexts. Pro-environmental identity and moral licensing beliefs were found to partly mediate the association between PEBs in both contexts, whereas environmental attachment had a positive moderating effect. We discuss the implications of these results for strengthening positive relationships between domestic and tourism PEBs, and thus fostering cross-contextual spillover.
Highlights
Environmental problems, such as global climate change, are worsening (Melillo, Richmond & Yohe, 2014; IPCC, 2014)
While spillover between pro-environment behaviors (PEBs) within a single context has been the focus of several studies (Thøgersen, 1999; 2011; Whitmarsh & O’Neil, 2010; Lanzini & Thøgersen, 2014; Truelove et al, 2014; Ha & Kwon, 2016) and spillover across contexts has been considered in more developed countries (Whitmarsh et al, 2018; Verfuerth et al, 2019; Littleford et al, 2014; Frezza et al, 2019), the current study provides perhaps the first investigation of crosscontextual PEB consistency and spillover in a developing country (China), focusing on domestic and tourism contexts
The assessment of the value of the R2 is highly dependent upon the research area and Hair et al (2014) recommend that a value of 0.2 is suitable in behavior studies, so these results indicate that Domestic PEBs (DPEBs) and TPB are appropriately explained, ID and Moral licensing beliefs (ML) were just at the edge but still acceptable, as indicated by others (Esfandiar, Downling, Pearce & Goh 2019)
Summary
Environmental problems, such as global climate change, are worsening (Melillo, Richmond & Yohe, 2014; IPCC, 2014). Even small-scale changes in individual behavior in the United States could lead to a 7% reduction in US carbon emissions (Dietz, Gardner, Gilligan, Stern & Vandenbergh, 2009). Tourism has significant and growing impacts on the environment (Buckley, 2012). It is clear that the adoption of an environmentally-friendly lifestyle by individuals has profound significance for environmental protection (Stern, 2000; Barr, Shaw & Gilg, 2011; Bratanova, Lougunan & Gatersleben, 2012) and that change in tourist behaviors is likely to be impactful
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
