Hollywood, a platform for shaping cultural coherence/divergence: A critical textual analysis of the representation of Iranians in contemporary Hollywood action films

Abstract

This study critically analyses how the film industry shapes cultural norms and values, particularly through political agenda-setting. Using Edward Said’s concept of orientalism and neo-orientalist discourse, it examines Hollywood’s portrayal of Iran and Iranians. While past research has focused on dominant themes, this paper explores ‘minor moments’ linked to Iran and ‘minor characters’ identified as Iranians in films where the central narrative is unrelated. By addressing these depictions, the paper seeks to understand Hollywood’s role in shaping perceptions of Iranians as non-Arab, Muslim, oriental ‘others’.