Abstract
This research provides context for controversy surrounding alcohol advertising policy in the United States, examining the National Broadcasting Company’s (NBC) policy on liquor advertising following the ratification of the 21st Amendment in 1933. Until the repeal of Prohibition, alcohol advertising had not been considered in the United States, giving broadcasters a new frontier to explore during radio’s golden age. This paper examines original inter-office memos illustrating the dialogue between NBC executives from 1932 to 1939 about whether or not to accept advertising accounts for alcoholic beverages. Out of respect for public interest, NBC ultimately decided against airing alcohol advertisements.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
