Abstract
The purpose of this paper is to examine and extend the Technology Acceptance Model (TAM) to the emotional factor of a customer such as “perceived enjoyment” in hi-technology product adoption. We propose a conceptual framework of extended TAM with several antecedents about customer characteristics and their perceived technology characteristics. The model is tested using data of 600 smartphone users in Korea. The result shows that the role of perceived enjoyment is critical to the intention to use a hi-technology product.
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