Historical Changes of Urban Landscape in the Field of Visual Culture: Take the Bund as an Example

Abstract

In modern society, with the rapid development of technology, visual communication based on visual images is one of the most important ways of transmitting information. This study is based on the development of urban landscape from the perspective of visual culture, based on the reception effect of sensory vision, to conduct a comprehensive study on the historical and cultural changes of landscape displayed by visual images of urban landscape in different periods. Taking the Bund area as a research case, using the methods of literature analysis and content analysis to interpret the visual images of Shanghai Bund from the pre-opening period, the concession period, to the modernization period, and explore the historical change information conveyed by the visual images and the visual image itself, The history of technological innovation. The study found that visual images, as a means of conveying content, are more intuitive than text and discourse, and the development of media with the advent of modernization makes it a faster and more convenient mode of communication. As the subject of research, the urban landscape not only conducts historical and cultural research as a visual image observed by vision but also can react to people's cultural awareness, visual cognition, and aesthetic values according to its own shape and cultural core. Therefore, urban landscape development under visual culture interacts with the means of communication based on visual images. With the advancement of the times and continuous technological innovation, it will face more challenges.