Abstract

The use and application of the concept of gamification in various spheres of society are described in scientific research. According to the forecasts of the research company Gartner [1] by 2020 such modern technologies as gesture control, controlled displays and augmented reality will further allow the application of the concept of gamification in various areas of society. However, at the same time Gartner researchers don’t rule out a development scenario in which gamification can move into a stage of stagnation due to the lack of scientific research in understanding the design of games and strategies for interaction with players. This can lead to the development of inefficient gamification models. In this regard, one of the topical issues is the understanding of gamification methodology in historical retrospective. Since applying and implementing game elements in accordance with scientific principles of their work and algorithms, understanding the historical aspects of development, the concept can be an effective alternative to traditional management tools. In the framework of this article, the accumulated experience is systematized. The historical chronology of the concept development is analyzed and generalized. In the course of the analysis, the main stages of the development and formation of concepts of gaming were identified and characterized.

Highlights

  • Вопросы использования и применения в различ- The use and application of the concept of gamification ных сферах жизни общества концепции геймифи- in various spheres of society are described in scienкации как новой технологии достаточно подробно tific research

  • По прогно- search company Gartner [1] by 2020 such modern зам исследовательской компании Gartner [1], к technologies as gesture control, controlled displays 2020 г. такие современные технологии, как кон- and augmented reality will further allow the applicaтроль жестов, управляемые дисплеи и дополнен- tion of the concept of gamification in various areas of ная реальность еще больше позволят применять в society

  • At the same time Gartner researchприкладном аспекте концепцию геймификации в ers don’t rule out a development scenario in which различных областях жизни общества, интегрируя gamification can move into a stage of stagnation due технологии в повседневную жизнь

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Summary

Introduction

Вопросы использования и применения в различ- The use and application of the concept of gamification ных сферах жизни общества концепции геймифи- in various spheres of society are described in scienкации как новой технологии достаточно подробно tific research. Ключевые слова: геймификация; игрофикация; Keywords: gamification, game methods, historical исторические аспекты; вовлеченность; этапы раз- aspects, involvement, stages of development, game, вития; игра; игровые элементы game elements В данной статье предпринята попытка выделить основные события в экономической теории и практике, которые способствовали развитию и формированию концепции геймификации.

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