Abstract

The author draws on many years of experience in industry, consulting and education. He discusses the new complexities of the business environment that account for higher risks in product management and strategy. Both risks and penalties for product failure are increasing. Therefore, improving the effectiveness and profitability in product policy and strategy represents new management imperatives.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.