Abstract
Big data is an unprecedented approach, in line with the development trend of today’ s era of rapid technological development; the ultimate purpose is to analyze and process the corresponding software and data of the huge data collected. This paper is aimed at studying the higher education management of big data application in the context of Internet + and at providing comprehensive optimization and development of Internet + and higher education management services. On the whole, the article first conducts a series of detailed analysis on the concepts of Internet +, big data, and higher education management based on the understanding of the general background, followed by an in-depth study of big data service methods and then the experimental design of higher education management cases based on big data. By comparing the two test scores of the two groups, the experimental results show that the average score of the two groups has changed from a difference of only 1.1 to a difference of 5 points, 58% of the students in the experimental group were satisfied with higher education management.
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