Abstract
The term media art is responsible for encompassing poetics interested in the adventure between media and technological supports –in an artistic conception based on the formal convergence between expressions. Therefore, this article, dialoguing with the theoretical production arising from the universes of communication and literary theory, critically reflects the translation operated by Ivan Cardoso in the short film Hi-Fi(1999) of the aesthetic information contained in the poetics of Augusto de Campos, hybridizing poetry, music, visual arts, etc. in cinematographic language, in an opening dynamic, as conceptualized by Eco (1988). We will also discuss the post-utopian panorama (CAMPOS, 1997) of contemporary artistic production, an index of modernity
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