Abstract
ABSTRACT This paper examines how the concepts of pluralism and diversity are filled with meaning through specific practices and attitudes in museums in Nordic and Baltic countries, through a method of both a widespread quantitative questionnaire sent to ca 750 museums in Sweden, Norway, Finland and Estonia, as well as through qualitative semi-structured interviews with a selection of key-individuals. The paper frames the analysis around seeing heritage as a process of connecting where focus is placed upon the concepts of care and belonging. The paper identifies that the current speed of the museum hinders the process of reaching and connecting to a diverse audience, where a relationship based on mutual trust can be sustained over a long period of time. Furthermore, it identifies the need for a shared understanding within the sector as to what concepts such as integration and diversity mean and how it can be approached through practices in the museum. Finally, the paper recognises that the sector itself has to become more diverse in order to reach out to a plural society.
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