Abstract
<b>Herbert Fechtner</b>, <i>Zum Verhältnis von Theorie und Praxis im Marketing aus historischer Perspektive. Eine theoretisch-empirische Untersuchung am Beispiel der Dortmunder Brauindustrie im Zeitraum 1950 bis 1990</i>, Springer Gabler, Wiesbaden 2023, 800 S., € 84,99.
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