ТHEORETICAL AND METHODOLOGICAL PRINCIPLES OF DEVELOPMENT OF THE MARKET OF APPLES AND THEIR PROCESSING PRODUCTS

Abstract

The article is devoted to the justification of theoretical and methodological approaches to the development of the market of apples and their processing products, taking into account modern trends and challenges. The study of the theoretical and methodological foundations of the development of the market of apples and their processing products in Ukraine reveals various prospects for the development of this sector. When writing the article, the methods of literature analysis, induction, deduction, and content analysis were used. The development of the market for apples and their processing products in Ukraine is observed due to the increase in production and demand for apple products. The mechanism of the apple market in Ukraine is based on the system of production, sales, price policy and regulatory mechanisms that ensure the functioning of this market segment. One of the key aspects of the development of the apple market is the growth in demand for the products of the apple industry, which is due to the increase in consumer awareness of the benefits and quality of these fruits. At the same time, the high export potential of the Ukrainian apple market helps to stimulate the development of the production of apples and their processing products. Regional economic features affect the market mechanism. Apples are grown both on small farms and on large plantations. However, there are certain challenges in the apple market, such as the volatility of demand and changes in consumer preferences, storage and logistics issues, and the impact of climate change on apple cultivation. In general, scientific research on the development of the market for apples and their processing products is important for ensuring the sustainable development of agriculture in Ukraine. The analysis and generalization of the obtained data will contribute to the development of effective strategies and solutions to increase the competitiveness of this market segment and promote its development both domestically and internationally. Addressing these issues requires further research and development of effective strategies.