Abstract
Hedge fund marketing professionals must do a better job of educating the investment industry, regulators included, in an attempt to be sure their voice is heard accurately and loudly through effective thought leadership. When more people understand the role that hedge funds play in an investment portfolio, the cloud of mystery will continue to lift and hedge fund investors will be able to make their own judgment. Hedge fund managers, financial media, investor relations professionals, and others play a key role in this process. Concurrent with this marketing focus, however, the industry must comply with the new requirements of hedge fund regulation and other legal issues. Those who fail to pay heed to the regulators may find themselves in a perilous position.
Published Version
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