Abstract
The application of health informatics enables the creation of customised health interventions based on each person's requirements, preferences, and risk factors. Public health organisations can identify people who are at high risk for specific illnesses and provide tailored interventions to reduce risk factors and enhance outcomes by using data analytics and predictive modelling. Furthermore, via the use of social media platforms, digital health technologies, and personalised health interventions, health informatics enables public health organisations to interact with communities, encourage healthy lifestyles, and address health inequities. The importance of promoting teamwork, standardising data exchange procedures, and investing in workforce development is emphasised in this work. Public health management can meet these obstacles and fully utilise the advantages of health informatics to enhance population health outcomes.
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