Health Promotion Activities for Professional and Technical Workers in the Beauty Service Industry: Beauty Franchise Stores in Taipei as Case Study

Abstract

This study used literature review and questionnaire survey to summarize domestic and foreign ideals in workplace health promotion and healthy workplace promotional strategies. By exploring the views of professional and technical workers in the beauty service industry in Taipei area toward workplace health promotional activities, this study aimed to understand beauty service industry workplace health promotion ideals and its promotional strategies. Based on the results, suggestions were proposed as reference for beauty service companies in the development of workplace health promotion plans for employees. A questionnaire survey was conducted, and 230 questionnaires were sent to human resources directors of 4 beauty service companies by mail. A total of 116 valid samples were retrieved, for a valid return rate of 50.4 %. The data were analyzed using statistical methods of frequency percentage, mean values, and Chi square test of homogeneity. The results showed that most respondents believe that workplace health promotion ideals should provide a safe and healthy work environment, and promote healthy and preventative capabilities. The top three activities of interest for a healthy workplace are regular health check-ups, alternative treatments, and sponsored leisure activities, as well as obtaining information on health. Respondents showed significant differences in the levels of interest toward workplace health promotion ideals and health promotion strategies, and in preferences for methods in obtaining information on health and views regarding health promotion activities.