Abstract
The purpose of the study to explore the content of drama as folk format to be utilized as educational entertainment spectacle to inform, educate awareness of HIV/AIDS disease and maintain the society from stigmatizing the infected people. The study is considered a qualitative research using content analysis questionnaire to analyze five Egyptian drama storytelling produced to address the HIV/AIDS disease including the plot ,characters, knowledge, awareness and social stigma. The results indicate that the information is limited to the transmission of the virus. We found that the infected people are stigmatized by the society although they have to receive their rights as human beings.
Highlights
Media may tell us what to think, but may tell us how and what to think about
This study sought to analyze the content of (5) Egyptian drama storytelling that were produced to address the HIV/AIDS disease, the portray or delineation of the characters, the plot as well as how each film deals with knowledge, awareness & social stigma and social & cultural dynamics of HIV
All the films are produced by private production companies. This indicate the absence of the government to the importance of the issue to provide health knowledge to the public as drama storytelling is the best medium to reach all the audience with different socioeconomic categories
Summary
Media may tell us what to think, but may tell us how and what to think about. McCombs & Estrada,1997 argued that the implication is that when the media focus on certain issues they can convince people into thinking that those issues are important, as audience agenda priorities are influenced by the agenda priorities of the media (Kawmena.2005) (1). Today’s media have a daily life task of promoting science, as a prominent role in contemporary life. Francis et al argued that drama as folk format can be used in HIV awareness. Drama can be utilized as educational entertainment spectacle the audience acquire cognitive the prevention of HIV (Francis DA et al 2011,15-28) (2)
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