H-Day 1967 – An alternative perspective on “propaganda” in the historiography of public relation

Abstract

This article presents an alternative perspective regarding the concept of “propaganda” in the historiography of public relations. Recent scholars of public relations have rightly criticized early attempts to write the field’s history as a linear progression, from propaganda to excellence. At the same time, however, the same recent scholars have come to accept a linear conceptual change, and that “propaganda” became an impossible term in liberal democratic countries in the 1960s. By using the empirical case of the massive communication efforts initiated by the Swedish Commission on Right-Hand Traffic, which was assigned to implement right-hand traffic in 1967, this article shows that the concept of “propaganda” both occurred frequently and was used in a neutral sense. To deepen the understanding of this alternative perspective, the article both presents how the historical actors conceptualized their work, and describes how the communication work of the Commission was performed.