Abstract
Subject area Management consulting, foreign direct investment, location decisions, business planning. Study level/applicability Undergraduate and Postgraduate Business and Management or Executive Education. Case overview This case outlines the location decision-making process for Hay Group, a global management consulting firm. The process and factors involved in making decisions on new office openings in the Middle East region are highlighted. Particular attention is paid to location factors such as legislation, taxes, political risk and market attractiveness. Expected learning outcomes The case enables participants to learn about business conditions in the Middle East and to develop a business case for the opening of operations in new markets. Supplementary materials A teaching note is available on request.
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