Abstract

BackgroundPhysical inactivity is one of the biggest health problems nowadays. Recent research shows that socio-cultural barriers to physical activity are mostly related to modern lifestyles. However, there is a lack of research on how social and group dynamics influence engagement in physical activity. Furthermore, there are few cross-cultural studies that have compared the social dynamics of (in)activity in different cultural settings. This paper therefore aims to analyse how social group dynamics influence physical activity and inactivity in informal social environments and whether physical activity is influenced by the socio-cultural settings.MethodsThe paper presents the qualitative data collected within a covert participant observation study. Data was collected by keeping observational notes in order to record typical, regular patterns regarding physical (in)activity related behaviour of groups at an artificial open air swimming pool in Germany and a natural pond in Hawai’i. The data collection period was eight and a half months. Data was interpreted based on constant comparative analysis in order to identify most generative patterns in the field notes.ResultsGroup structures appear to play a significant role regarding the activity of the group members. In this study, we identified four key factors that influence group based physical activity: 1) Physical activity seems to be a group disturbing behaviour particularly in larger groups of adults; 2) Physical activity appears to be more functional and less joyful in adults than in children; 3) Group activity is influenced by (in)activity anchors, including ‘domestication’ of a group’s site, obesity, and controlling parents. 4) Physical activity is to a certain extent socially contagious, particularly with regard to playful activities.ConclusionsSuccessful promotion of physical activity should target the social structures of inactive individuals’ groups. In this regard, one of the main problems is that fun and wellbeing, as very important targets of public health strategies for the adult population, appear not to be compatible with physical activity. Developing strategies to reframe physical activity rather as ‘fun’ and less as functional may be one way to engage inactive individuals in physical activity in leisure settings.

Highlights

  • Physical inactivity is one of the biggest health problems nowadays

  • In its new noncommunicable diseases (NCDs) report the World Health Organization (WHO) [1] states that by 2030 an average of 60 million people will die of lifestyle related diseases

  • The latest WHO report [1] states that on average 20 million NCD related deaths could be prevented by changes in lifestyle factors, and in particular, by increases in physical activity [5]

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Summary

Introduction

Physical inactivity is one of the biggest health problems nowadays. Recent research shows that sociocultural barriers to physical activity are mostly related to modern lifestyles. The latest WHO report [1] states that on average 20 million NCD related deaths could be prevented by changes in lifestyle factors, and in particular, by increases in physical activity [5]. Understanding and targeting the reasons for inactivity is an important factor in dealing with NCDs. Apart from poor physical health, there are many sociocultural barriers to physical activity which are predominantly related to modern lifestyles. Apart from poor physical health, there are many sociocultural barriers to physical activity which are predominantly related to modern lifestyles These include lack of time, lack of opportunities, and lack of money for sports and leisure activities [6,7,8,9]. A small amount of research suggests that dominant discourses about physical activity being a ‘counter’ for food consumption, may have shifted the ways in which individuals perceive, and engage in physical activity [12]

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