Abstract
The global success of the Harry Potter and The Lord of the Rings franchises has become an entry point for the flow of Western fantasy texts into Taiwan, a society that, over many decades, has been a stronghold for traditional Chinese wuxia texts. While Western concepts, themes and ‘worlds’, are coming to Taiwan, wuxia, defined as fantasy in this essay, in return is making an inroad into Western popular culture. By considering local traditions, reception and consumption habits, this essay analyses the market potential for international fantasy on the island, and provides a theoretical background for understanding the dynamics of this genre in one particular cultural location.
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