Abstract
This paper offers a novel examination of the transformative role of social media marketing in elevating e-marketplace performance, signifying a pivotal shift in digital commerce. We propose a unique conceptual framework that explains how aspects such as customer engagement, targeted advertising, and real-time feedback can enhance the success of digital marketplaces. The study underscores the necessity of understanding and leveraging the power of social media algorithms and data-driven marketing strategies. By highlighting potential challenges and offering strategic recommendations, this paper seeks to guide e-marketplace stakeholders and digital marketers towards optimizing their platforms. Ultimately, our paper aims to pave the way for a more comprehensive, dynamic approach to social media marketing in e-commerce, marking the next step in this digital evolution.
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