Harnessing AI for Ethical Digital Consumer Behavior Analysis

Abstract

This chapter investigates how artificial intelligence may be used ethically to forecast and analyze customer behavior by examining the dynamic interaction between AI and ethical digital consumer behavior analysis. The study explores the ground-breaking potential of AI to comprehend a wide range of consumer behaviors and preferences while critically assessing the moral dilemmas that arise. It highlights how crucial it is to balance the ethical issues of algorithmic bias, data privacy, and consumer autonomy with the technical developments in AI. The chapter identifies effective and ineffective uses of AI in analyzing consumer behavior via a methodical examination of real-world case studies, drawing essential conclusions and lessons. It highlights the responsibilities of different stakeholders—consumers, marketers, corporations, legislators, and AI developers—have in influencing moral AI practices by examining their points of view. The research concludes with the proposal of workable rules legislative frameworks that may direct the moral application of AI to the study of consumer behavior.