Abstract
In the context of fierce competition, oversupply and constantly declining demand the industrial policy automotive engineering enterprises require better coordination with the trade policy. Consequently, there is an urgent need for the formation of the system of harmonization of industrial and trade policies, that it gets the requirements of consumers, on the one hand, and the development of an effective strategy for promoting goods on the market, on the other. The article discusses a point of view on the subject of coordination of the industrial and trade policies in the context of harmonization, describes the essence and the content of harmonization based on tiered organization of the national economy and positioning the industry of automobile engineering, summarizes the main conditions that accompany the process of harmonization of the industrial and trade policies, defined the main areas of harmonization of the sectoral policies, which have been the basis for the formation mechanism balanced trade and industrial policies of enterprises.
Highlights
In the context of fierce competition, oversupply and constantly declining demand the industrial policy automotive engineering enterprises require better coordination with the trade policy
there is an urgent need for the formation of the system
that it gets the requirements of consumers
Summary
In the context of fierce competition, oversupply and constantly declining demand the industrial policy automotive engineering enterprises require better coordination with the trade policy. Во всех развитых странах автомобильная промышленность признается одной из наиболее прибыльных отраслей, повышающая бюджетные доходы от продаж как на внутреннем, так и на мировом рынке. Между тем в современных условиях для мирового автомобильного рынка характерны стадия перенасыщения, кризис перепроизводства продукции и снижение динамики спроса, что обнаруживается снижением темпов роста объема продаж
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