Abstract
The article describes the concept of forming the trade and industrial policy in the system of strategic management of dairy enterprises. The author describes the conditions and requirements for formation of the trade and industrial policy in the dairy subcomplex of AIC, indicates principles for formation of the trade and industrial policy and methods of their realization. The balanced state of the trade and industrial policy of dairy enterprises, as the author notes, depends on the balance between the trade policy and subjects of the wholesale and retail trade. The retailers are in close proximity to the end user, that’s why through the channels of retail trade networks the demand for dairy products is formed. This demand is supplied by milk processing plants together with the subjects of wholesale trade. The balance in the trade and industrial policy in the dairy subcomplex of AIC requires involvement in the process of all agents of the dairy market (milk processing plants, milk producers, subjects of retail and wholesale trade). In order to raise the information level of the dairy market participants about its state it is advisable to consider the possibility of creating an electronic dairy market, aimed at ensuring a balance of the trade and industrial policy of agro-enterprises and their trading partners, that are in closer proximity to end users and thus creates a market for the dairy industry and closes the process of realization of dairy products. The operation of the electronic dairy market suggests the following sequence of actions of its members. Also, the author substantiates the necessity of uniting all involved participants in the trade and industrial clusters of the dairy specialization, in which there would be the accumulation of economic effects of trade and industry activities of the participants and further equitable distribution of the total economic impact between them in proportion to the annual maintenance costs of the invested capital.
Highlights
В статье излагается концепция построения торгово-промышленной политики в системе стратегического управления развитием агропредприятий молочной специализации АПК
Принцип платности электронного молочного рынка заключается в установлении абонентской платы за пользование электронным молочным рынком субъектами торгово-промышленного процесса в молочном подкомплексе АПК
The article describes the concept of forming the trade and industrial policy in the system of strategic management of dairy enterprises
Summary
В статье излагается концепция построения торгово-промышленной политики в системе стратегического управления развитием агропредприятий молочной специализации АПК. Решение задачи обеспечения сбалансированности торгово-промышленной политики в молочном подкомплексе АПК требует вовлечения в этот процесс всех субъектов молочного рынка (молокоперерабатывающих предприятий, молокопроизводителей, субъектов розничной торговли, субъектов оптовой торговли). Необходимость соблюдения этого принципа обусловлена важностью обеспечения платформы для своевременной и объективной оценки спроса и предложения во всех сегментах молочного рынка.
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