Harga Diri dan Problematic Social Media Use Pengguna Tiktok

Abstract

The increase in the TikTok application continues to increase every year, reaching 109.9 million. This figure is an increase of 18 million users (19%) compared to the same month in 2022 according to the GlobalWbIndex survey (2023). According to Katadata.co.id (2022), it was also found that the number of Tiktok users reached 30% of the Indonesian population and the use of the TikTok application was dominated by users aged 18-24 years, at this age the role of social media is very important to fulfill social needs (Müller et al., 2016). Using TikTok can affect self- esteem and self-quality because TikTok users can view various videos (Rahmasari et al., 2022). Social media has become a part of people's lives where they can interact socially with other users (Zhao et al., 2012). Self-esteem can be increased by using social media (Andreassen et al., 2017), because individuals with low levels of self-esteem will have a tendency to use social media excessively (Blachinio, 2016) so this research aims to determine the correlation between self-esteem and problems, social media use (PSMU) among TikTok users. The hypothesis in this research is that there is a negative relationship between self-esteem and problematic social media use (PSMU). This research consisted of 246 respondents, totaling 180 women and 66 men. The research uses quantitative methods with non- experimental methods and uses two measuring tools: (a) Rosenberg Self-Esteem Scale with α = (10 items) and Problematic TikTok Use Scale with α = (6 items). The results of analysis using correlation techniques show that there is a negative and significant relationship between self-esteem and problems using social media (r = -0.162 and p = 0.011, p < 0.05). In the difference test study, there was no difference between marital status and gender on self-esteemand PSMU.