Abstract
Contents: 1. Unpacking the Business of Asian Business Henry Wai-chung Yeung PART I: BUSINESS STRATEGY AND ORGANIZATION 2. Strategy Research in Asia Andrew Delios, Wei Wei Xu and Kulwant Singh 3. Towards an Institution-based View of Business Strategy in Asia Mike W. Peng 4. Guanxi as the Chinese Norm for Personalized Social Capital: Toward an Integrated Duality Framework of Informal Exchange Peter Ping Li 5. Transferring Knowledge to Enterprises in China Eric W.K. Tsang 6. Business Organizations in China Doug Guthrie and Junmin Wang PART II: BUSINESS AND MARKETING 7. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia Piyush Sharma, Cindy M.Y. Chung, M. Krishna Erramilli and Bharadhwaj Sivakumaran 8. Marketing Practice 'Crossvergence' in Post-crisis Asia Tim G. Andrews 9. Entry and Marketing Strategies of FDI Firms in China Tung-lung Steven Chang 10. China Marketing Ying Ho and Kam-hon Lee 11. Global Retailers and Asian Manufacturers Gary G. Hamilton and Misha Petrovic PART III: BUSINESS-STATE RELATIONS 12. The State and Transnational Capital in Adaptive Partnership: Singapore, South Korea and Taiwan Christopher M. Dent 13. Capital's Search for Order: Foreign Direct Investment, Models and Hybrid Models of Social Order in Southeast Asia Nicholas A. Phelps 14. Government Policies Towards FDI Across East and Southeast Asia: Move Towards Business Policies Encouraging Inter-firm Relationships between MNEs and Local Firms Axele Giroud 15. Change and Continuity in Business Organization: The Roles of the State and Regional Ethnicity in Singapore Lai Si Tsui-Auch 16. How Taiwan Built an Electronics Industry: Lessons for Developing Countries Today John A. Mathews PART IV: BUSINESS, DEVELOPMENT AND POLICY ISSUES 17. Cultural Considerations of Business and Economic Development in East Asia F. Gerard Adams and Heidi Vernon 18. The Dynamics of Southeast Asian Chinese Business Henry Wai-chung Yeung 19. Innovation Policies for Asian SMEs: An Innovation System Perspective Cristina Chaminade and Jan Vang 20. Explaining Multinational Companies from the Developing Economies of East and Southeast Asia Paz Estrella Tolentino 21. Explaining the Emergence of Thai Multinationals Pavida Pananond 22. Corporate China Goes Global Friedrich Wu Index
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