Abstract
Contents: K.R. Sanders, Foreword. L.L. Kaid, Introduction and Overview of the Field. Part I:Theories and Approaches to Political Communication. E.M. Rogers, Theoretical Diversity in Political Communication. B.I. Newman, R.M. Perloff, Political Marketing: Theory, Research, and Applications. D.A. Graber, Methodological Developments in Political Communication Research. Y. Lin, Fragmentation of Structure of Political Communication Research: Diversification or Isolation? K.J.M. Haynes, Design and Creation of a Controlled Vocabulary for Political Communication. Part II:Political Messages. B.E. Gronbeck, Rhetoric and Politics. L.L. Kaid, Political Advertising. M.S. McKinney, D.B. Carlin, Political Campaign Debates. Part III:News Media Coverage of Politics, Political Issues, and Political Institutions. G.J. Gulati, M.R. Just, A.N. Crigler, News Coverage of Political Campaigns. D. Weaver, M. McCombs, D.L. Shaw, Agenda-Setting Research: Issues, Attributes, and Influences. W.L. Bennett, Gatekeeping and Press--Government Relations: A Multigated Model of News Construction. A. McKay, D.L. Paletz, The Presidency and the Media. Part IV:Political Communication and Public Opinion. E. Noelle-Neumann, T. Petersen, The Spiral of Silence and the Social Nature of Man. M. Sotirovic, J.M. McLeod, Knowledge as Understanding: The Information Processing Approach to Political Learning. M.X. Delli Carpini, Mediating Democratic Engagement: The Impact of Communications on Citizens' Involvement in Political and Civic Life. D.G. Bystrom, Women as Political Communication Sources and Audiences. Part V:International Perspectives on Political Communication. C. Holtz-Bacha, Political Communication Research Abroad: Europe. L. Willnat, A.J. Aw, Political Communication in Asia: Challenges and Opportunities. Part VI:New Trends in Political Communication Channels and Messages. J.C. Tedesco, Changing the Channel: Use of the Internet for Communicating About Politics.
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