Halkla İlişkilerde Yeni Medya Kanallarının Yeri ve Öneminin İncelenmesi

Abstract

It has been defined by many people throughout history. Although the diversity varies depending on the implementation phase and time, they generally do not overlap with each other. We can define the transfer of information to the public unconsciously, even though it has continued throughout history, as follows. Ensuring continuity of mutual understanding, acceptance, cooperation and communication between the organization and its target audiences; constantly informs and sensitizes you about marketing regarding sales and management of issues; It is a unique management function that uses research methods and healthy and ethical communication techniques as the main tools, as well as methods of assisting management in changing pace and benefiting from change, by creating an early warning system that helps determine programs. As can be understood from the definition, the most important function with the public is the existence of a positive or negative early stimulation system. All kinds of institutions and systems, pre-application centers or services that appeal to large masses and provide services can also be considered. In another definition, from Public Relations; Public relations is mentioned as a function that helps to ensure and maintain mutual connection, mention, understanding, acceptance and cooperation between the company or organization and the relevant circles. Key Words: Public Relations, Communication Technologies, New Media