Halal Lifestyle Entrepreneurship: Concept, Practice, Prospects and Challenges

Abstract

This research paper investigates the concept of halal lifestyle entrepreneurship, a unique blend of lifestyle entrepreneurship, halal entrepreneurship, and halal lifestyle trends. Through a content analysis of relevant literature, this study explores how halal lifestyle entrepreneurs integrate their religious beliefs with their business operations, prioritise personal fulfilment and ethical practises, and cater to growing consumer demand for halal products and services. The study considers the prospective advantages of halal lifestyle entrepreneurship, such as the opportunities arising from the expanding halal industry and ethical consumerism trend, but also acknowledges the challenges in understanding what constitutes halal lifestyle entrepreneurship and the complexities of halal certification and consumer education.