Abstract
In this essay, we consider Gustav Jahoda’s contributions to empirical research and conceptual reflection in the fields of cross-cultural and social psychology. The first section draws attention to what we see as salient characteristics of his empirical research. The second section describes Jahoda’s critiques of some iconic theoretical concepts and distinctions. The third section describes his historical interest in the development of the two fields, with cultural context as a focus. In the conclusion section, we mention why Jahoda’s contributions need to be taken into account by current researchers and those to come.
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