Guidelines For Improving an Event Tourism Product

Abstract

This article examines EVENT tourism as a specialized type that has seen rapid development in recent years, not only globally, but also in Bulgaria. However, the successful implementation and realization of its product is associated with the knowledge of a number of features and effective management of the destination for events. In this regard, the author's aspiration is to derive and systematize the guidelines for improving the event offer, following the example of the Saint Constantine and Helena resort.