Abstract
Creativity and rationale are two lenses for looking at design. Obviously, design is aboutenvisioning new artifacts and experiences through the embodiment of new ideas. But designalso is clearly about understanding reasons and balancing trade-offs in order to develop newartifacts and experiences that are desirable and effective, and not merely novel. Becausedisciplines and predilections tend to fragment and specialize human activity, it can appearthat creativity and rationale are about fundamentally different endeavors, although bothhappen to be known as design. This is profoundly unfortunate; to the extent that such adichotomy prevails, it more or less ensures that no adequate treatment of design can emerge.
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